Monday, 21 June 2010

Introducing 'Coke Studio'

Ae way allah waliyan di jugni ji
May the spirit and light of all those of God remain bright
Ae way nabbi pak di jugni ji
May the spirit of the Holy Prophet remain bright
Ae way maula ali wali jugni ji
May the spirit of Ali and his followers remain bright
Ae way meray pir di jugni ji
May the spirit of my/the saint(s) remain bright
Ae way saaray sabaz di jugni ji
May the spirit of all his words remain bright
Dum gutkoon
My heart remains in a trance in your love Dear God...

From their website, "Coke Studio embodies a musical fusion of exciting elements and diverse influences, ranging from traditional eastern, modern western and regionally inspired music. Bringing alive the magic of live recordings and performances, Coke Studio prides itself on providing a musical platform, which bridges barriers, celebrates diversity, encourages unity and instills a sense of Pakistani pride. Coke Studio is an inspired step by Coca-Cola for having created a platform where renowned as well as upcoming and less mainstream musicians from various genres can collaborate musically.

Now in its third year running, the venture itself has continued to evolve in its outlook and execution. Where Coke Studio One centered on the philosophy of peace and harmony and the appreciation of live music recording, Coke Studio Two was about the Pakistani identity and unity and celebrating individuality. In the third season, we come full circle but widen the same to encompass all identities as well as be circumspect and retrospect about our own journey — how dreams and goals are created and realized."

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